Social and e-commerce content for Khaltat, a fragrance brand. A monthly social feed and a full set of product-led e-commerce imagery, produced by ILLUSORR.
Khaltat needed both a monthly social presence and clean, product-led e-commerce imagery, two different jobs, produced with AI on one consistent brand.
The social side is a monthly feed: a nine-post grid built to read as one composition, plus supporting frames and short videos around it.
The e-commerce side is product-first: clean, considered shots made to sit on the store and carry the fragrance line.
Every cycle opens with a moodboard that locks the mood, feel, environment and direction, navy, with orange and red accents, before anything is produced.
From there we gather the source files, clean them up, and put it all together to the brief. We publish a selection, not everything we make.
A rolling social campaign from February to July: every month planned, shot and delivered as a complete nine-post grid, so the feed reads as one composition rather than a run of separate posts.
Fifty-four posts across six monthly drops, plus reels and extra cuts delivered alongside each grid.
The e-commerce library: each product built as its own set of views, so a listing can carry the bottle, the box and the detail without a second shoot.
A repeatable workflow that feeds two streams, a monthly social grid and a product-led e-commerce set, from one brand direction.
We pick the mood, feel, environment and direction, and assemble it all into a moodboard before anything is produced.
We gather the source files the moodboard calls for, then clean them up so everything sits to one consistent standard.
We put it all together and produce the content to the brief, finished in-studio and ready for social and the store.
“ Consistency is the whole game. A moodboard up front is what lets the social feed and the store feel like one brand.ILLUSORR
