Category

AIProduction

Sector

Fashion

Michael Cincominimal, elegant.

Social content for Michael Cinco, the couture house. The full product set for the site, an editorial cut for social, and two 16:9 campaign banners.

Michael Cinco / Social · 2025

Produced by ILLUSORR

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Metamoura elixir parfum, campaign banner in blue with cornflowers

Banner 01 · Metamoura, in blue16:9

Velluria elixir parfum with berries suspended in water

Valéine elixir parfum set in ice

Metamoura elixir parfum with cotton bolls, jasmine and vanilla

Michael Cinco · Selects 01 / 03

Frame 01

Elixir Campaign

Michael Cinco Beauty · Social

Client Michael Cinco
Couture

Year 2025

Services Social Media Content

Method Moodboard, Curation, Cleanup, Direction

Output Product Shots · Editorial · 2 Banners

The line-up · 14 bottles Scroll →

Valéine elixir parfum on white — ValéineElixir Parfum

Velluria elixir parfum on white — VelluriaElixir Parfum

Metamoura elixir parfum on white — MetamouraElixir Parfum

Marveine elixir parfum on white — MarveineElixir Parfum

Silvanor elixir parfum on white — SilvanorElixir Parfum

Céloré elixir parfum on white — CéloréElixir Parfum

Arsielle elixir parfum on white — ArsielleElixir Parfum

M1 eau de parfum on white — M1Paris

M2 eau de parfum on white — M2Paris

M3 eau de parfum on white — M3Paris

M4 eau de parfum on white — M4Paris

M5 eau de parfum on white — M5Paris

M6 eau de parfum on white — M6Paris

M7 eau de parfum on white — M7Paris

The line-up, elixirs and the M series01

01 The Brief

Minimal, by design.

Michael Cinco came to us for an elegant, restrained drop: a nine-post grid, cinematic campaign stills and three banners, all in one quiet, considered visual language.

The scope was set by the shelf: seven elixirs shot for the site with their cases, an editorial cut for the feed, and two 16:9 campaign banners.

With so few pieces, restraint did the work. Light grey, white and silver, with a hint of beige, nothing louder than it needed to be.

The drop opened with a moodboard that locked the mood, feel, environment and direction before anything was produced.

Everything was finished to one standard, so the product set, the editorial and the banners read as a single, coherent collection.

02 The Collection

Seven elixirs. Hover to open the case.

The product set built for the website: each scent on its own studio field, with the presentation case revealed on hover.

Valéine elixir parfum on a cream studio field — Valéine
The Quiet Power Elixir Parfum · 100 ml

Valéine elixir parfum in its presentation case — Valéine
The Quiet Power Elixir Parfum · 100 ml

Velluria elixir parfum on a terracotta studio field — Velluria
The Velvet Embrace Elixir Parfum · 100 ml

Velluria elixir parfum in its presentation case — Velluria
The Velvet Embrace Elixir Parfum · 100 ml

Metamoura elixir parfum on a peach studio field — Metamoura
The Heart of Grace Elixir Parfum · 100 ml

Metamoura elixir parfum in its presentation case — Metamoura
The Heart of Grace Elixir Parfum · 100 ml

Marveine elixir parfum on a mauve studio field — Marveine
The Touch of Wonder Elixir Parfum · 100 ml

Marveine elixir parfum in its presentation case — Marveine
The Touch of Wonder Elixir Parfum · 100 ml

Silvanor elixir parfum on a lilac studio field — Silvanor
The Golden Depth Elixir Parfum · 100 ml

Silvanor elixir parfum in its presentation case — Silvanor
The Golden Depth Elixir Parfum · 100 ml

Céloré elixir parfum on a turquoise studio field — Céloré
The Radium Aura Elixir Parfum · 100 ml

Céloré elixir parfum in its presentation case — Céloré
The Radium Aura Elixir Parfum · 100 ml

Arsielle elixir parfum on a teal studio field — Arsielle
The Art of Being Elixir Parfum · 100 ml

Arsielle elixir parfum in its presentation case — Arsielle
The Art of Being Elixir Parfum · 100 ml

03 Editorial

The social set. Editorial, not catalogue.

Where the website sells the bottle, the feed sells the feeling: the M series shot with its own raw material, then ice, water and light.

M1 eau de parfum cradled in an oyster mushroom with a vanilla pod

M2 eau de parfum against a dried petal with amber shards

M3 eau de parfum set in a white gardenia

M4 eau de parfum with agarwood

M5 eau de parfum framed by jasmine blossom

M6 eau de parfum with saffron crocus and cream

M7 eau de parfum among white rose petals

Iris blooms suspended in liquid

Limes, gardenia and vanilla pods on white

Oil and amber cells in blue

Silvanor elixir parfum among violet petals and amber bubbles

Arsielle elixir parfum on a teal field

Céloré elixir parfum on a teal field

04 The Approach

Moodboard. Curate. Produce.

A focused workflow for a single drop, from moodboard to a finished feed, cinematics and banners.

Phase 01 · Moodboard

Set the Direction

We pick the mood, feel, environment and direction, and assemble it all into a moodboard before anything is produced.

Phase 02 · Curate

Gather & Clean

We gather the source files the moodboard calls for, then clean them up so everything sits to one consistent standard.

Phase 03 · Produce

To the Brief

We put it all together and produce the content to the brief, finished in-studio and ready for the feed.

“ Restraint reads as luxury. With fewer elements, each one has to be exactly right.
ILLUSORR

05 The Outcome

The collection, online. Quiet and exact.

07 Elixirs in the collection

14 Product frames, bottle and case

13 Editorial frames cut for social

02 Campaign banners, both 16:9

06 Credits

Creative DirectionILLUSORR Labs

MoodboardsILLUSORR Studio

Art DirectionILLUSORR · AI Production

Curation · CleanupILLUSORR Studio

ProductionILLUSORR · To the Brief

Retouch · FinishingPhotoshop, ILLUSORR

ClientMichael Cinco · Couture

Scope7 Elixirs · 14 Product · 13 Editorial · 2 Banners

Year2025

The seven Michael Cinco elixirs on plaster plinths, campaign banner in beige

Banner 02 · The collection, in beige16:9

Art Post Office, next project

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2025 · AI Content · Ecommerce

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