One month of social content for Anfasic, a fragrance brand. A single, focused cycle: one final nine-post grid that went on to earn strong reach on Instagram.
Anfasic came to us for a single, focused cycle: one final nine-post grid, composed to read as a single image, all on one consistent brand.
It was a tight scope by design. One month, one feed: a nine-post grid built to read as a single composition, plus three short videos to carry it.
Because there was only one cycle, every frame had to land. The grid and the videos were chosen to do the most with the least.
The cycle opened by locking the mood, feel, environment and direction before anything was produced.
The grid became the standout: it earned strong engagement and visibility on Instagram, well beyond the size of the drop.
The final nine-post grid, composed to read as a single image on the Anfasic feed.
Short vertical cuts produced alongside the grid, made to carry the same set and light.
A focused workflow for a single drop, from direction to a published feed.
We pick the mood, feel, environment and direction, and lock it all before anything is produced.
We gather the source files the direction calls for, then clean them up so everything sits to one consistent standard.
We put it all together and produce the content to the brief, finished in-studio and ready for the feed.
“ A single, focused drop can outrun a big one, when the videos are built to travel.ILLUSORR
