Monthly social content for Hind Al Oud, a fragrance house in the beauty sector. Moodboards, campaigns and a full editorial and lifestyle feed, produced by ILLUSORR.
Hind Al Oud, a fragrance house in the beauty sector, needed a steady stream of social content with the polish of a campaign: moodboards, editorial stills and lifestyle, refreshed every month.
Each month starts with a moodboard. We pick the mood, feel, environment and direction: beige, gold and sand, the warm, quiet luxury the fragrance world lives in.
From there we gather the source files, clean them up, and put it all together to the brief, a full nine-post grid plus the supporting frames around it.
Seventeen images and four videos come out of each cycle. Not all of it ships at once. The strongest frames are scheduled and published across the month.
Everything is cleaned up and finished in-studio, on palette and on brand, so the feed stays consistent month over month.
A monthly content set for the Hind Al Oud feed, produced on a retainer: each month opens with a moodboard, then a grid of posts made to that direction. February to August, 2025.
February · 11 posts
March · 9 posts
April · 9 posts
May · 9 posts
June · 8 posts
July · 12 posts
August · 9 posts
Vertical cuts made alongside each month's grid, fourteen across the retainer.
Drag or scroll to see all fourteen
A repeatable monthly pipeline, from palette to a published feed, on brand every cycle.
We pick the mood, feel, environment and direction, and assemble it all into a moodboard, beige, gold and sand, before anything is produced.
We gather the source files the moodboard calls for, then clean them up so everything sits to one consistent standard.
We put it all together and produce the content to the brief, a nine-post grid, supporting frames and reels, finished in-studio.
“ Consistency is the whole game in social. A moodboard up front is what lets a month of content feel like one campaign.ILLUSORR
