One of the first worlds we designed and launched. A procedural membrane of algorithmic noise, carved by fluid rather than built, and home to the ILLUSORR launch event.
Pylon is an artistic 3D world built on procedural modeling and advanced design in Houdini FX, where every surface is a noise-displaced membrane.
The form is driven by algorithmic noise on the volume. Everything is a noise-displaced surface, the walls fold and ripple like molten metal frozen mid-flow.
That signature comes from layered Houdini noise, likely Perlin or Worley, pushed through a displacement and VDB workflow until the geometry reads as one continuous skin.
There is no hard architecture here, only a continuous organic membrane. It feels carved by fluid rather than built, a space that behaves more like a frozen current than a room.
Pylon was one of the first worlds we designed and launched, authored by artist Oleg Soroko as a statement of what design-led virtual space could be.
Virtual reality has given us the ability to create an experience that goes beyond spacetime, for the first time ever. It is, quite literally, a dream come true.
We are now able to exist, interact with others, and perform activities, in a completely simulated realm. We can have parties, host fashion shows, and conduct classes all in a space that is not physical.
To contribute to this, ILLUSORR is transitioning the design disciplines from the physical to the virtual world, creating the world's first design-oriented virtual platform.
Architects have always been the leaders of designing physical reality. Now it is our duty to make the transition into also designing the virtual realm.
For the first time, designers are leading the creation of a fully immersive experience where attendees engage with the latest frontiers of the design world.
Pylon hosted the ILLUSORR launch event in 2020, a three-day gathering of artists, architects, musicians and the public inside a single virtual world.
Opening night. Talks and exhibitions launch the world, with the first concerts after dark.
Fashion shows, stores and workshops fill the membrane as the program reaches full scale.
Closing day. Headline performances and a final showcase of the design frontier.
The launch brought together leading voices in art, architecture and music for three days inside Pylon. Enter a pavilion to see the work.
The membrane itself carries his hand. Lampas’ calligrafuturist script runs across the world’s skin, so the pattern you read as texture from a distance resolves into writing as you approach it.
The standing towers are theirs. OUCHHH clad each monolith in generated data-art, so the tallest objects in Pylon are not architecture with artwork on them but artwork holding itself up.
Lancelin’s stacked toruses and pyramids landed in hot pink against the black membrane, the single loudest colour in Pylon and the piece most visitors photographed first.
Kelleher placed sculptures the way he places them in physical sites: one object, one horizon, nothing else competing for the frame.
ICA & Kostika brought Exobiology, their 3D-printed footwear, into the world and let it grow. The shoes are shown as wearable objects and as architecture, the same shell logic at both scales.
Tedeschi showed computational vehicle and product studies, the algorithmic design practice he is known for, parked inside a world made the same way.
Breen’s black crystalline forms rise straight out of the membrane, reading as growth rather than installation.
A room made only of light apertures. JohnDave’s piece removes every surface cue and leaves the visitor to judge the size of the space by the openings alone.
Maotik’s immersive motion work took the auditorium, a slow field of light that resolves and dissolves across the whole vault.
A woven canopy stretched across the desert plate. Altınışık’s structure is all line and no mass, the opposite of the membrane it sits on.
Kachaamy’s gallery is a single lit aperture onto the horizon, an architecture of framing rather than enclosure.
Frener hung large-format digital canvases in the exhibition wing, work made for a wall that does not need to obey gravity.
Captured live inside Pylon during the launch. Concerts, talks, the gallery walk and the fashion show.
We were able to showcase BMW within the Pylon world during the launch, bringing a global automotive brand into a fully procedural virtual space. The collaboration was featured by BMW Russia.
Featured by BMW Russia
Brand showcase inside the world2020“ Architects have always led the design of physical reality. Now it is our duty to design the virtual realm.ILLUSORR · 2020

















