Client
Category
AIProduction
Sector
Fashion

Denimtwo banners, from reference.

A group of three, shot streetstyle in New York, built entirely from reference for Boyner's denim line and finished as two large hero banners.

Denim for Boyner / 2025
Produced by ILLUSORR
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01 The Banners

Two banners. Day and night.

The full campaign output: two hero banners, generated from reference and upscaled to 8K.

Boyner Denim campaign key visual: three models at a roadside American diner in daylight, generated by ILLUSORR
Day01 / 02
Boyner Denim campaign key visual: the cast on a neon-lit night street outside a burger joint
Night02 / 02
01 / 2
Client Boyner
boyner.com.tr
Year 2025
Services Reference-Led Composition, Banner Art Direction, AI Production
Stack FLUX, Reference Conditioning, Upscaling, Photoshop
Output Two Large Campaign Banners
02 The Process

Reference to render. Three references, one group.

The three source references the two finals were built from.

Reference, brunette in leather jacket on a studio grey ground
Reference · Studio grey01 / 03
Reference, denim jacket and cargo jeans on a light ground
Reference · White ground02 / 03
Reference, the three figures lined up in studio
Reference · Group, studio03 / 03
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03 The Tests

Camera angles. And positioning.

Framing and positioning passes: angle, eye line and where each of the three figures stands, plus the editorial frames that came out of them.

Boyner Denim production test 1: camera angle and cast positioning study
Wide · Three-upTest 01
Boyner Denim production test 3: camera angle and cast positioning study
Eye level · Profile turnTest 03
Boyner Denim production test 4: camera angle and cast positioning study
Low angle · Full lengthTest 04
Boyner Denim production test 5: camera angle and cast positioning study
Straight on · GroupTest 05
The group directed into a lit night street scene
Positioning · Night streetTest 06
Editorial pass, the group in daylight
Positioning · Daylight passTest 07
Editorial pass, the night street
Positioning · Night passTest 08
Editorial pass, finishing frame
Positioning · Finishing frameTest 09
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04 The Outcome

Boyner's denim banners. Generated, on brand.

02 Large hero banners delivered, the full campaign output
03 Figures composed into one balanced denim group
100% Reference-led and AI-generated, with no live shoot
0 Locations, models or shoot days required
05 Credits
Creative DirectionILLUSORR Labs
Art DirectionILLUSORR · AI Production
Reference DirectionILLUSORR Studio
Generative ImagingFLUX
CompositionGroup of three, in-studio
Retouch · FinishingPhotoshop, ILLUSORR
ClientBoyner · Denim
Year2025
Fabrika, next project
Next Project · 011

Fabrika a winter line, cast digitally.

2025 · AI Content · Campaign
View Case Study