Monthly social content for The Coffee Merchant, a specialty roaster and café. Moodboards, campaigns and a full editorial and lifestyle feed, produced by ILLUSORR.
The Coffee Merchant, a specialty roaster and café, needed a steady stream of social content with the polish of a campaign: moodboards, editorial stills and lifestyle, refreshed every month.
Each month starts with a moodboard. We pick the mood, feel, environment and direction: navy, sage and warm crema, the calm, crafted feel of a specialty café.
From there we gather the source files, clean them up, and put it all together to the brief, a full nine-post grid plus the supporting frames around it.
Seventeen images and four videos come out of each cycle. Not all of it ships at once. The strongest frames are scheduled and published across the month.
Everything is cleaned up and finished in-studio, on palette and on brand, so the feed stays consistent month over month.
Vertical cuts built for the feed, from the July delivery.
Each month opens with a moodboard that locks the palette and direction before any content is made.
A full nine-post grid composed to read as a single image on The Coffee Merchant feed.
A repeatable monthly pipeline, from palette to a published feed, on brand every cycle.
We pick the mood, feel, environment and direction, and assemble it all into a moodboard, navy, sage and warm crema, before anything is produced.
We gather the source files the moodboard calls for, then clean them up so everything sits to one consistent standard.
We put it all together and produce the content to the brief, a nine-post grid, supporting frames and reels, finished in-studio.
“ Consistency is the whole game in social. A moodboard up front is what lets a month of content feel like one campaign.ILLUSORR
