Monthly social content for Art Post Office, a contemporary art platform. Moodboards, campaigns and a full editorial and lifestyle feed, produced by ILLUSORR.
Art Post Office, a contemporary art platform, needed a steady stream of social content with the polish of a campaign: moodboards, editorial stills and lifestyle, refreshed every month.
Each month starts with a moodboard. We pick the mood, feel, environment and direction: ink, paper and postal red, the bold, editorial feel of a contemporary art brand.
From there we gather the source files, clean them up, and put it all together to the brief, a full nine-post grid plus the supporting frames around it.
Seventeen images and four videos come out of each cycle. Not all of it ships at once. The strongest frames are scheduled and published across the month.
Everything is cleaned up and finished in-studio, on palette and on brand, so the feed stays consistent month over month.
Vertical cuts built for the feed, produced alongside each monthly grid.
Each month opens with a moodboard that locks the palette and direction before any content is made.
A full nine-post grid composed to read as a single image on Art Post Office feed.
A repeatable monthly pipeline, from palette to a published feed, on brand every cycle.
We pick the mood, feel, environment and direction, and assemble it all into a moodboard, ink, paper and postal red, before anything is produced.
We gather the source files the moodboard calls for, then clean them up so everything sits to one consistent standard.
We put it all together and produce the content to the brief, a nine-post grid, supporting frames and reels, finished in-studio.
“ Consistency is the whole game in social. A moodboard up front is what lets a month of content feel like one campaign.ILLUSORR
